Your cart is empty.
Until you’ve tried these energy packed flapjack bars you won’t appreciate how different and easy they are to eat over other bars. The coconut oil base enables the bars to literally crumble and melt in the mouth ensuring that they are easy to eat on the go.
When we are out of stock of a particular product a substitute will be included as a replacement.
This is not your usual bar or flapjack, this bar you can actually eat on the go, it’s light but energy dense and very easy on the stomach and delivers hours of energy. These are what that elite racers actually buy to train and race with. No fancy claims, just proven results.

“I use Sports Jelly for my races, they are a great product... soft flavour and the consistency is great, even without water and it doesn’t feel like a paste in the mouth.”
Kilian Jornet, World Champion Endurance Runner Jan 2020

“I love Mountain Fuel, particularly when I use the whole system on race days. The Sports Jellies are the best gels I’ve ever used and the flapjack bars are so much easier to eat on the run than other bars I’ve used.”
Jon Albon, World Trail Running Champion / Obstacle Race World Champion
With the gluten free and vegan Mountain Fuel FeelGoodBars, we’ve put together a perfect blend of 100% natural ingredients to produce a bar that is easy on the stomach; the ‘Go-To Energy Bar For Every Endurance Athlete’. You can ‘EAT’ this bar on the go… how may bars have you tried to eat on the go and simply can’t get them down?! Typically, flapjacks and bars contain butter or golden syrup as a base… we don’t as these ingredients aren’t the healthiest nor do they make for easy eating on the go as they clag up in your mouth. We use a premium blend of functional, not ‘faddy’ ingredients that deliver results.
Each bar contains a blend of ingredients that complement one another and also include a blend of simple and complex carbohydrate, omega 3 essential fatty acids, anti-oxidants, micronutrients, vitamins, and complete protein.
You need more than just energy from your foods, during exercise you need to consume foods that are easily absorbed in the stomach, can replenish your muscles, aid digestion, reduce inflammation and spare your carbohydrate by aiding fat oxidation meaning that you can go harder for longer.
tastes good, easy to swallow, does not repeat, easy to digest.
even when on the run.
Tasty, good energy, good quality ingredients, no digestive issues, good in all weathers, easy to open, not dry/flaky to catch in throat when running& breathing harder. I love them.
Done a good many ultras on these now think starting with gower ultra 50miles 2025. Have seen me through the brecon to cardiff xtreme multiple pegasus runs and dragon 50miler. Tasty, good energy, good quality ingredients, no digestive issues, good in all weathers, easy to open, not dry/flaky to catch in throat when running& breathing harder. I love them.
Tasty, good energy, good quality ingredients, no digestive issues, good in all weathers, easy to open, not dry/flaky to catch in throat when running& breathing harder. I love them.
I love all 3 flavours of the feel good bars.
They taste good, are versatile, easy to consume during training and don't perish in the rain or the heat.
Love these bars as a way of quickly getting carbs on board with no stomach problems. Compliment gels very well. Must have bought 100's over the years
Please login to leave a review for this product.